Privacy Policy

We collect information you provide directly and information generated through your use of our services.

Account Information

• Email address, display name, and profile photo (provided via Apple or Google social login through BetterAuth)
• Authentication tokens and session data

Wardrobe & Style Data

• Clothing photographs you upload to your digital wardrobe
• Item metadata you assign: category, color, season, brand, and description
• Outfit compositions you create and save
• Style preferences including occasion tags and outfit ratings

AI Interaction Data

• Messages you send in the AI styling chat (Muse)
• AI-generated outfit recommendations
• Conversation context required to generate personalized responses

Device & Technical Data

• Device model, operating system, and version
• Unique device identifiers
• Push notification tokens
• App version and build information
• Language and time zone settings
• Crash reports and diagnostic logs when Sentry error monitoring is enabled

Usage & Analytics Data (when enabled)

• Screens viewed, features used, and session identifiers
• Subscription status and purchase events
• Onboarding completion, feature adoption metrics
• Marketing attribution data (install source, campaign identifiers)

Location Data

• Approximate city and coordinates derived from your IP address, used to request weather forecasts and provide outfit context
• We do not access GPS or precise location data

We use your data for the following purposes:

Core Service Delivery

• Managing your digital wardrobe (photo storage, categorization, retrieval)
• Generating AI outfit recommendations based on your wardrobe, preferences, and weather
• Powering the AI styling chat (Muse) with personalized fashion advice

Account & Security

• Authenticating your identity via social login providers
• Maintaining session state and securing your account

Payments & Subscriptions

• Processing subscription purchases and renewals through RevenueCat
• Managing entitlements (free vs. PRO features)

Communication

• Sending push notifications (outfit suggestions, feature updates)
• Delivering in-app update announcements

Improvement & Analytics

• Analyzing aggregate usage patterns to improve features
• Monitoring errors and crashes to maintain service stability
• Measuring marketing campaign effectiveness

We share your data with the following third-party service providers, strictly for the purposes described:

AI Processing — Google Gemini

• Your styling chat messages, relevant wardrobe context, and photos used in AI features are sent through our backend to Google Gemini for clothing analysis, image processing, outfit recommendations, and styling advice.

Cloud Storage — Convex

• Backend database for wardrobe items, user profiles, outfits, and chat history.

Cloud Storage — Cloudflare R2

• Clothing photos and processed wardrobe images are stored in Cloudflare R2 object storage.

Payment Processing — RevenueCat

• Subscription status, purchase receipts, and customer identifiers linked to your Wearly account are shared for payment processing and entitlement management.

Analytics — plumb (when enabled)

• plumb is our product analytics service. When enabled, the app uses the PostHog client library to send usage events to our endpoint at stat.celados.com.
• Usage events (screens viewed, features used, sign-in, onboarding, and purchase steps) with a session identifier and device and app information (model, operating system, app version, language, time zone). After you sign in, events are linked to your account ID.
• The app does not include photos, wardrobe descriptions, chat text, or email addresses in its plumb event fields.

Attribution — AppsFlyer (when enabled)

• Install attribution, device and advertising identifiers, and sign-in and purchase conversion events are processed for marketing measurement. Events can be associated with your Wearly account identifier. Subject to AppsFlyer's privacy policy and applicable device permissions.

Error Monitoring — Sentry (when enabled)

• Crash reports, stack traces, device information, and error context are processed for debugging. Reports can be associated with your Wearly user and organization identifiers.

Push Notifications — Expo Push Service

• Push notification tokens for delivering notifications to your device.

Weather & City Lookup — ipapi and Open-Meteo

• The app contacts ipapi.co to estimate your city and coordinates from your IP address, then sends those approximate coordinates to Open-Meteo for a forecast. These requests expose your IP address to the respective service. The app does not request GPS location.

Authentication — BetterAuth (self-hosted)

• Authentication session management. Social login flows involve Apple and Google identity providers.

We do not sell your personal data to third parties. Data is shared only as necessary to provide and improve our services.

Wearly relies on artificial intelligence to provide its core features. This section explains how your data interacts with AI systems.

What Data Is Sent to AI Providers

• Text messages in the styling chat (Muse)
• Wardrobe item descriptions and metadata (for context-aware recommendations)
• Photos selected for clothing analysis, including scan photos processed before you confirm which items to save

How AI Processes Your Data

• Google receives the content needed to process your AI requests; its handling of that content is governed by the Gemini API terms and the applicable service account configuration
• Responses are generated in real-time and streamed back to the app

Important AI Disclaimers

• AI-generated outfit recommendations are suggestions, not professional fashion or personal styling advice
• AI responses may be inaccurate, incomplete, or reflect biases present in training data
• You assume full responsibility for decisions made based on AI-generated content

Your Control Over AI Data

• You can delete individual wardrobe items and their associated AI data at any time
• Account deletion schedules removal of the chat history stored in your Wearly account
• You may stop using AI features at any time without losing access to manual wardrobe management

Provider Data Practices

• Google's data-use and retention terms depend on the Gemini service used. See https://ai.google.dev/gemini-api/terms
• Contact hello@celados.com for questions about how your AI requests are processed

Wearly processes several categories of images:

Clothing Photos

• Uploaded from your device's camera roll or captured in-app
• Stored in Cloudflare R2 cloud storage, linked to your account
• Used for wardrobe display, outfit composition, and AI analysis
• Retained until you delete the item or your account

AI-Generated Images

• Processed wardrobe images
• Stored in cloud storage, accessible only to your account
• Retained until you delete them or your account

We do not share your photos publicly. Images are accessible only through your authenticated account.

We implement industry-standard measures to protect your data:

• All network communication uses TLS/SSL encryption (HTTPS/WSS)
• Authentication tokens are stored securely on your device
• Backend data is hosted on Convex's managed infrastructure with encryption at rest
• Cloud-stored images are accessible only via authenticated, time-limited URLs
• The app disables Sentry screenshots and view-hierarchy attachments; error reports may still contain identifiers and diagnostic context

While we take reasonable precautions, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

Depending on your location, you may have the following rights regarding your personal data:

General Rights

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate personal data
• Deletion: Request deletion of your personal data and account
• Portability: Request your data in a machine-readable format

EU/EEA Residents (GDPR)

• Right to restrict processing
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with your local data protection authority

California Residents (CCPA/CPRA)

• Right to know what personal information is collected and how it is used
• Right to delete personal information
• Right to opt-out of the sale of personal information (we do not sell your data)
• Right to non-discrimination for exercising your privacy rights

Account Deletion

• You can delete your account from Settings within the app
• Account deletion is permanent and cannot be reversed
• Deletion removes account access and schedules removal of wardrobe items, outfits, chat history, media, and push records
• Purchase and credit transaction records are retained; your user identifier is replaced in retained credit records
• Deleting the app account does not automatically erase records already held by payment, analytics, or error-reporting providers

To exercise your rights, contact us at hello@celados.com.

• Active account data (profile, wardrobe, outfits) is retained as long as your account exists
• AI chat history is retained for the duration of your account
• Account deletion schedules removal of wardrobe items, outfits, chat history, and media as described above
• Purchase records and the credit transaction ledger remain as transaction and reconciliation records. This retention does not extend to the wardrobe, media, and chat records scheduled for deletion
• Analytics and diagnostic records are managed separately and may remain after account deletion; contact hello@celados.com about these records

Wearly is intended only for adults aged 18 and over. We do not knowingly offer the service to users under 18. If you believe someone under 18 has provided personal information through Wearly, contact hello@celados.com so we can investigate and address the account and data.

Your data may be transferred to and processed in countries other than your country of residence, including the United States, where our service providers operate. These countries may have different data protection laws. By using Wearly, you consent to these transfers. We ensure appropriate safeguards are in place for international data transfers in compliance with applicable laws.

We may update this Privacy Policy from time to time. Material changes will be communicated through in-app notifications or update notes. The "Last updated" date at the top reflects the most recent revision. Your continued use of the service after changes constitutes acceptance of the updated policy.

For privacy-related inquiries, data access requests, deletion requests, or concerns about our data practices, please contact us at:

Email: hello@celados.comOrganization: STACK CRAFT LLC